Feed the World - Business Strategy and Sustainable Management

Your Mission : The Food Manufacturing Industry is faced with a number of challenges - a world population that is growing and becoming more affluent is taking a growing share of available resources. Shortages of basic commodities are pushing raw material prices ever higher. Manufacturing margins are under extreme pressure as consumers demand better quality products, greater selection and a higher level of customer service. At the same time, consumers and legislators require food producers to take greater responsibility for their impact on their environment - governments are starting to motivate firms with tax breaks for positive action on environmental issues. How do you make money and continue to grow the company for your shareholders ?

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Although this case study is intended to reflect in a very general sense events in the world food markets in 2006-2008, it is intended for educational study purposes only, not to indicate effective or ineffective management decisions made by any persons in any real world situation. It does not make any attempt to offer any investment advice in any real world situation.

Your company is a leading producer of prepared foods and fmcg/branded goods, with significant market shares. More established brands have been supplying good cash flows for some years, but maye be in need of product re-launches in the near future. A recently introduced product line in the home pizza market seems to be growing well, and new opportunities are being looked at in the dynamic candy and snackfoods markets. An innovative new line of frozen dinners will become available in the near future. An aggressive competitor is also investigating new product launches, and a recent market research survey suggested solid growth prospects in most markets in the coming 3 years. This is an industry where the market leader has the best chance to dictate market pricing and build profitability. It is essential that you maintain a lead in the race against this competitor. Failure could result in your company being taken over - or you being removed from your position ...

How to use this Food Industry business simulation 1. Register for an account - click on "Sign Up" above - or log-in if you already have an account  2. Enter the online simulation using the log-in details that have been emailed to you 3. Click the "Participate" button to start the simulation 4. Test your skill in managing this major food producer, and build a successful strategy

Case Study Single Player Simulation Industry: Food Difficulty: Medium Length: 12 Qtrs/ 3 Yrs Duration: 36 Minutes 3 Minutes per Quarter